Business Strategy

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Hi there.

I want to let you know about a big change that’s about to happen.

For the second time in my life, I’m starting my own business.

The first time was in the late 70’s.  I had no clients.  I dragged the old Olivetti typewriter out of the closet.  Stocked up with carbon paper and whiteout.  Typed letters to as many potential clients as I could.  Licked the stamps and envelopes myself.  Even got on the phone to tell people what I had to offer.

Fast forward to now.  LinkedIn and Facebook have replaced the typed letter.  The internet has largely replaced the telephone.  And content marketing and social media are the new essential tools of trade.

Back then I was designing physical environments for people.  Problem-solving for the spaces where they lived and worked.

Now I’m going to be designing strategy for the organisations where people work, create and do good things for others.  Problem-solving strategic direction, performance and governance.

A small change in many ways, but a big one in others.

So let me introduce you to whywhathow, my new business venture.  At whywhathow, we will be working with not-for-profit and professional services organisations.  Where operating with limited resources is a day to day reality.  And working on your business often has to take a back seat to working in it.

whywhathow will help solve that problem.  We’re here to share our years of experience, insight and knowledge about how social enterprises work.  And not only will we take the pain out of thinking about strategy, performance and growth, we’ll make it productive, and fun!

But none of that will happen without the support of my family, friends and colleagues.  So I’m really hoping I can enlist your help to get things started.  What can you do, you say?

Nothing too difficult or time-consuming I promise.  You could simply…

  1. Follow whywhathow on LinkedIn. Just go to the whywhathow page and click the ‘Follow’ button.
  2. Endorse me on LinkedIn. Just go to the Ross Clark page on LinkedIn and endorse me for Strategic Planning, Governance, Operational Planning or anything else you think I’m good at.
  3. Like whywhathow on Facebook. Just go to whywhathow and ‘Like’ away.

Thank you so much for your support.

I can’t wait to tell you more about the whywhathow journey.  And if there’s anything at all you’d like to know… just ask!

Cheers for now,