About Us

Who are we?

The founder of WhyWhatHow is Ross Clark. Astute and highly experienced, he has an extensive track record of improving business performance through strategic and visionary leadership within architecture, design and creative businesses.

Ross’ experience extends across strategic level advice in business performance and leadership, process improvement, strategic and operational planning, systems implementation, people management, program delivery, succession planning and project and change management. Ross is directly involved in every WhyWhatHow commission.

And our values are simple and straightforward:

  • creating shared value: collaborating to deliver mutual benefits and enhance clients’ success while simultaneously creating economic and social benefits for our community;
  • big picture and detail: top-down or bottom-up isn’t a choice – both are essential for a sustainable outcome;
  • innovation: questioning assumptions, thinking creatively and embracing change, and
  • integrity: being open, honest and working hard – whether someone is checking or not.